How Does Moving from Shopify to Magento Help Grow Your Business?
One of the best traits of entrepreneurs and small business owners is their attitude that they can accomplish anything.
Jun 2020 - 4 minutes read
In the tumultuous period following the outbreak of COVID-19, we’ve seen lots of businesses make the decision to pivot their operations, and while doing everything possible to help their business survive.
This adventurous and creative outlook is key to a successful small business, but it can sometimes get in the way of long-term success. That’s because once you’re used to doing everything yourself, it can be difficult to learn how to delegate to others, and trust that their expertise will help get the job done.
We see this most plainly in the difference between Shopify and Magento. We’ve written several different articles on the difference between these two ecommerce platforms. Many people who are first starting out in the ecommerce world choose to work with Shopify, because they want to save money and time by setting up their website themselves. Shopify is customizable to a point, so they can get set up with the help of a template and some additional widgets and plugins, and start selling.
However, this website might not be right for their long-term needs. Eventually, the limits of their website will start to hold their business back, and take up more and more of their time.
Today, we want to discuss how moving from Shopify to Magento can help entrepreneurs and small business owners grow their business, and plan for a more successful future.
When Is It Time to Switch?
There are many signs to indicate when it might be time to move from Shopify to Magento. Often, business owners make the switch because they can run more than one store from a single backend in Magento. With Shopify, each store requires its own back end, which makes selling products in several niches extremely difficult.
Other times, business owners see their products becoming more popular outside of North America, and they know that soon they’ll require multilingual capabilities. Magento’s multilingual capabilities are much stronger than other ecommerce platforms, and can seamlessly deal with multiple currencies.
Grow Your Business by Switching from Shopify to Magento
If you’re being limited by the size of your Shopify store, it might be time to make the switch to Magento. Even if you aren’t struggling at the moment, with some research you may realize that there are benefits in proactively making the switch. Doing this can open up huge opportunities for your business.
Here are just a few reasons why making the switch from Shopify to Magento can galvanise your business’s growth.
A Professional Can Take Work Off Your Plate
While many business owners and entrepreneurs initially open their Shopify store on their own, a Magento store requires an expert’s knowledge to build and maintain. Making the leap and hiring a dedicated Magento developer might seem like a big step, but it can be a huge opportunity for growth.
Hiring a professional immediately takes the work off your plate, and allows you to commit more time to the aspects of the business that really need your attention. It puts someone on your staff who has the necessary expertise to grow your website along with the business. Delegating this task shows that you’re serious about growth for your business.
If you want to grow your business, you need data. One of the main reasons why people make the switch to Magento is because it offers an enhanced ability to analyze and customize your website.
With Magento, every template and feature can be customized to suit the needs of your audience. With your developer, you can integrate anything from email marketing software like Drip to dropshipping apps- really, anything you can think of. The only limit is your creativity and imagination.
It’s a Great Opportunity to Rebrand
Many people who make the switch to Magento do so seamlessly, without any notice or fanfare. They pick a time when the fewest number of customers are shopping, and try and limit downtime as much as possible. While minimizing downtime is a good idea, there’s no need to make the switch quietly. Switching from Shopify to Magento, and upgrading your website with more customizable features is a great time to execute a rebrand.
Upgrading your website often comes at a time when the needs of your business have changed. If that’s the case, doesn’t it make sense to update your brand identity to reflect your new priorities? Double down on brand, updated your website’s written text, and ensure your photos and other graphic design elements are fresh, clean, and representative of your business.
You Can Expand Your Operations Worldwide
With Magento’s built-in capabilities for multiple languages and currencies, it’s a lot easier for you to expand your operations beyond the English-speaking world. These features make it seamless for out-of-country customers to find your site and learn about your business. People are much more likely to trust a website that looks like it was designed for their language, instead of one that seems machine translated.
Big Improvements in SEO
Although there are several plugins you can install to track and improve your website’s SEO on Shopify, these features come built in to Magento. It’s easy to edit titles, meta descriptions, navigation links, and other off-page SEO elements from the Magento dashboard, like you can in most other ecommerce platforms.
The real differentiator between Magento and its competitors is the ability to integrate complex, personalized digital marketing strategies by making little tweaks to store design, meta content, and more. All the ecommerce platforms can do the basics, but Magento stands head and shoulders above the rest because of how much you can customize.
Ready to Make the Switch to Magento?
With endless customizability, the robust multilingual and multi-currency capabilities, and the fantastic SEO integrations, switching to Magento is a great move for any business on the rise. Making the switch is a fantastic opportunity to position your business for growth, and build a truly personalized website that can support the current and future needs of your company. Don’t wait too long to make it happen.